About R.F.S.

A family business built around service.

Rosenthal Financial Services was founded by Greg Rosenthal in 1988 to serve independent agents, general agents and marketing organizations with responsive support and access to insurance products and resources.

What R.F.S. means

Real Fast Service

The name reflects the service standard the company was built around.

Serving agents since 1988

That family-business history remains at the center of R.F.S., with a focus on responsive service and practical support for independent agents.

Independent Agent Focus

R.F.S. has long focused on helping independent insurance professionals work with multiple companies.

Responsive Support

The company’s “Real Fast Service” identity is built around helping agents get answers and materials quickly.

Family Business

Rosenthal Financial Services continues the family-run approach established by Greg Rosenthal.